Pinterest released its annual report and is detailing what people are likely to be interested in as time goes on. Keeping up with the latest trends from Pinterest Predicts 2022 is beneficial for any online business.
Also, If you’re looking for your next great business idea, this report is definitely worth taking a look at. It includes predictions that can help anyone brainstorm their next big venture.
Whether you’re starting a business or just trying to find ideas for something fun and different, there is something in it for you.
They’ve predicted everything from ‘Fairy bedroom ideas for adults’ to ‘Lounge lingerie’ and all way up to ‘Shaved head dye designs’, across industries like home, beauty, fashion, food, wellbeing, parenting, travel, design and more.
So if you want to jumpstart your business idea, Pinterest Predicts 2022 search trend notes is a great place to start!
What is Pinterest Predicts 2022?
Pinterest Predicts is an annual report released by Pinterest detailing the top trends that will be popular in the coming years. With an accuracy of 80%, Pinterest predicted these trends by looking at what their more than 400 million monthly active users have been searching for worldwide.
What are the top trends for Pinterest Predicts 2022?
People go to Pinterest to plan out their designs, next actions, endeavours, or purchases. From home decor to health and fitness, there are many different trends that businesses can capitalize on.
So whether you’re looking to get into a new business or diversify an already established one, here are some of the top Pinterest Predicts 2022:
Beauty
It’s no secret that the beauty industry is booming. In fact, it’s been estimated that the global market for cosmetics and personal care products will reach $558.12 billion by 2026.
But with so many options out there, it can be tough to know which trends to follow. The social media platform predicts that consumers will take inspiration from things like tooth gems, big hair styling techniques or high puff hairstyles.
Since you’re looking to update your services in the beauty industry, these are the trends you need to know about: Be jewelled, Nailscapes, Rebel cuts and Puff love.
- Ear curation +3x
- Aurora nails +4x
- Ocean nails acrylic +5x
- Shaved head dye designs +12x
- Short natural hairstyles +1.9x
Celebrations
Millennials, Gen Xers and boomers will all be celebrating ANYTHING in 2022. The millennials are known for being trendsetters, so it’s only fitting that they’re the generation to bring this type of Altbashes and Celestial celebrations into mainstream society!
If you’re a cakebaker, feel free to welcome in your menu the Break-up cake! ^^
- Sun-themed birthday party +3x
- Star-themed party +1.4x
- Break-up cake +2x
- Adopt a pet birthday party ideas +0.9x
- Divorce party ideas +0.6x
Fashion
If you’re in the fashion industry, you must keep an eye on high demand terms like layered necklaces, goth, lounge lingerie, colourful outfits or chequered designs.
Pearlcore, Dopamine dressing, Oh my goth, Chequer yourself and Lounge-erie, are all trends predicted to be popular in 2022. So make sure your business is ready to capitalize on them on other social media platforms as well.
- Pearl necklace men +7x
- Vibrant outfits +16x
- Goth pyjamas +1.9x
- Chequered tile floor +5x
- Lounge lingerie +96x
Home
As soon as we think of home trends, Pinterest pops into our minds and rightly so! It comes as a blessing for a new entrepreneur because you can find out the home decor trends on Pinterest and start your business with the right audience in mind.
Pinterest has just made an interesting prediction for 2022 that shows what might be trending in the home industry.
Your interior design business should be ready to get projects like Emotional escape rooms, Curve appeal, Biophilic design, Limitless luxe and Hellenistic revival.
- Tiny library room +12x
- Curved walls interior +4x
- Biophilic office design +3x
- Luxury laundry room ideas +11x
- Greek statue art +3x
Pets
Now that pets need more care pampering them isn’t enough. People will remodel their houses in 2022 with their pets at the forefront, from luxury dog rooms to ‘catified’ homes.
Millennials, Generation X, and baby boomer pet owners are responsible for this movement called Barkitecture.
- Catify your home +4x
- Cat house design +4x
- Luxury cat room +3x
- Luxury dog room +1.2x
- Dog beds made from furniture +2x
Wellbeing
You guessed, this trend is focused on making people healthier and more stress-free. In 2022, people will be pushed to a higher level of awareness as Gen Z-ers are looking for ways to elevate their vibration.
You must find your way to monetize trends like Higher frequency, Flexercise, Relation-tips and Mindful menstruation.
- Aura colours +36x
- Spiritual awakening stages +4x
- Friendship dynamics +4x
- Lazy workout in bed +1.4x
- Period care +3x
Auto and Finance
In 2022, motorists will across all ages will look for Hotter wheels. With improved decoration and better sound systems, individuals across all age groups will update their motors in 2022.
Financial literacy is a hot keyword in the personal finance world. It’s more important than ever for people to be financially literate to make sound financial decisions for themselves and their families.
Pinterest Predicts 2022 says people will build new businesses based on their specific interests or personal skills. The phrase “Labour of Love” now has a whole new meaning for this millennial-driven finance trend. Finpowerment, Don’t quit your yay job, and Store decor are trending expressions to look after.
- Car curtains DIY +36x
- Financial education +1.6x
- Investment tips +2x
- Becoming an estate agent +1.4x
- Creative retail display +18x
Parenting
Teachers use nature-themed classrooms and eucalyptus decorations to keep children chill as they return to school. This trend known as Calming Classrooms is gaining popularity among millennials, Gen X-ers and boomers.
- Eucalyptus classroom décor +2x
- Forest classroom +1.9x
- Sunshine classroom theme +0.8x
- Calming classroom décor +1.5x
- Nature-themed classroom +1.9x
Hobbies and interests
No matter their passion, there’s a way to make money from it. Believe it or not, some of the Gen X-ers and boomers will be Kidding around. They will look for crafts, indoor swings, fairy bedrooms, adult pigtails or lollipop stick crafts.
Best friendship and all about watches go under hobbies and interests as well, trending Bestie aesthetics and Hot horology.
- Fairy bedroom ideas for adults +9x
- Indoor swings for adults +3x
- Friendship video +10x
- Friendship tattoos for guys +4x
- Oversized clocks wall décor +7x
Food and drink
Food and drink trends are constantly changing. Some of them disappear after a year or two, but many of them stay around for a long time.
Starting your business by surfing a big trend wave is a great way to get ahead of the competition. When you’re riding the crest of a major trend, your business will be seen as cutting-edge and trendy. This can help you attract new customers and set your business apart from the competition.
In 2022, people will craft elaborate cakes and look after tea party ideas to express their feelings and merge that creativity into brand new trends like Cuppa time, Ancestral eats or Batter up. You can get in front of these trends and start selling your product.
- High tea food ideas +4x
- Tea party aesthetic +3x
- Traditional Russian food +3x
- Gravity-defying cake ideas +0.7x
- Art cake ideas +3x
Travel
Trends in travel always come and go, but one thing that remains constant is the desire of people to have unique and most memorable adventures.
Whether it’s eating traditional Russian food or visiting an open-air museum, people are always looking for new and exciting ways to explore the world. In fact, this provides an excellent opportunity for businesses in the travel industry to capitalize on current trends and attract new customers.
If you’re thinking of a travel business, blogging, vlogging or whatever, there will be new travel trends like Night moves or The last resort.
- London city night +2x
- Road trip aesthetic +2x
- Best all-inclusive resorts +2x
- Resort aesthetic +2x
- All-inclusive wedding packages +0.8x
Why these trends are popular, and will they continue to be in the future?
Pinterest has put together these predictions to help its users find what’s trending. It is a really cool way of finding out what will be popular in the future.
These predictions are based on Pinterest global search data, analysis period from Oct 2019–Sept 2021.
How you can capitalize on these trends for your business
If you’re looking for a new business idea, these trends are definitely worth exploring. Keep in mind that some of them may be more popular than others, so do your research and see which ones have the most potential.
Once you’ve chosen a trend to pursue, start brainstorming ways to capitalize on it.
If you’re looking to implement any of these trending keywords into your SEO strategy, the Optim SEO team is here to help! Contact us now!