SEO Optimization Benefits

Do you want to rank higher on Google but don't know how? We can help! Our team of experts will optimise your website and make it easier for search engines like Google to find you. We're up for the challenge, and we'll get it done. With our expertise in SEO, we'll get your site ranked higher than ever before so that more people can find you online. And with our affordable rates, you have every reason to contact us today!
Improving Sales and Leads

The online presence is the key to every business, and therefore, it becomes essential for a brand to be well-known and popular in the market. SEO services help businesses reach out to the targeted audience and generate more sales.

Boosting Your Brand Awareness

If you are running a business, then your main aim should be to enhance the brand value. You can do that by keeping good standards and ethics in place at all times. SEO is an effective tool to use in this regard, too, if done correctly.

Drives Quality Traffic

Traffic is what everyone wants. When you rank high on search engines, you drive organic traffic to your website, which in turn converts into customers purchasing your products and services.

Building Website Trust & Authority

In the world of SEO, website trust and authority is a significant factor. The higher you get on page rank, the more trustworthy your site appears to people. And more traffic means more revenue.

Leads a Higher Click-Through Rate

When your site is on top of search engine rankings, you experience better click-through rates. The traffic that gets attracted to your page is also of high value, which means more conversions. And this ultimately results in more revenue.

Reduced dependency on PPC

As traffic drives towards your site, SEO reduces dependency on PPC and other costly marketing techniques. It is an excellent way to save money and still get the same results that you would have got through expensive marketing campaigns.

We are the right SEO agency for you!

We understand that SEO is an essential component of online marketing, and we adapt the SEO strategy to your company’s business objectives to provide high-performance SEO services.

We went through all the major Google updates and learned from each one. The average experience of our SEO specialists is more than 7 years.

We come up with profitable long-term SEO solutions, but we can also identify fast-growing opportunities for businesses with a long history online.

SEO Optimization Services

SEO optimization can turn your site into one that is easier for potential customers to find. Google is the biggest search engine, and increasing the position of a web page is essential for any business.

Traffic that comes from Google organically is more likely to make a purchase, because they have been searching for something in particular, and therefore are already interested in your product.

As a result, in order for your website to be in the first positions on SERPs, we recommend that you invest in high-quality SEO services. We are one of the best companies when it comes to performing SEO optimization.

Discover our SEO Optimization Services

Everything you need, in one place


Copywriting is a marketing tool that can be used for many purposes. It’s important to have high-quality content because it builds your company’s reputation and drives traffic to your website. Content should be well-written, professional, and engaging in order to provide the best possible experience for customers on all types of digital platforms. OptimSEO provides copywriting services with experienced copywriters who are also skilled at creating catchy headlines. Why not take advantage of our benefits?

  • A well-done SEO generates new sales.
  • Professionally written content that will enhance the reputation of your business.
  • A handy marketing tool.

In today’s digital era, the text is the most powerful sales tool. Seconded, of course, by an appropriate customer. OptimSEO provides both: a professional and experienced copywriter, as well as an entire team to assist you in setting the brief.

The tremendous advantage of internet content is that it may be used 24 hours a week, seven days a week, and is accessible from anywhere on the planet. However, just as great content might benefit your company, it may also harm your reputation. That’s why you need professionals, so-called wordsmiths, who know how to give voice and extra chances to win your business.

Copywriting Advantages

“Fish are caught with a fishing rod, and people are caught with a word,” said William Shakespeare. Many are inventive, but few have a grasp on how to create sales copy.

Our experts are ready to come up with the most innovative content ideas for your website! We’ll leave you here with some of our copywriting service’s benefits until you decide to put us to the test.

  • Fast delivery of any kind of copywriting
  • Very advantageous price packages
  • Working with a team of experienced and versatile copywriters
  • Calibrated tone of voice for your brand

SEO Analysis – Keywords and Landing Page Setting

Here, we will search for keywords that have the potential to drive traffic to search engines. We’ll start with the main keywords and then look for additional long-tail keywords with a lot of search traffic and a low level of competition.

Thus, we’ll choose which landing pages are most relevant to the keywords that were discovered. Keyword research done correctly for an SEO campaign should reflect a complete picture of the site and the content itself.

Market Research and SEO Growth Potential

In this stage, we’ll look at user search intentions on the Internet: what they buy, where and how frequently. Most entrepreneurs have not yet established a goal in their business, and this should be done to know where we need to go.

For market research, the data obtained can be combined with several analysis tools: Ahrefs, Moz, Semrush, Similarweb and SurferSEO. You can also manually identify valuable resources and statistics such as those on Statista.

The most important advantages when we make an analysis of the market from the point of view of SEO and business developers through the internet/specific traffic coming from increased visibility in search engines:

  • Market size, the seasonality of the business, the possibility of development (there are many niches for which there is no search volume in search engines, and then SEO goals must be set correctly or, if appropriate, launch an SEO campaign)
  • Identifying your competitors with the highest visibility in search engines (there are cases when the beneficiary of an online business does not know its competitors)
  • Depending on the niche, what are the main advantages offered by competitors (e.g. price, quality, customer support, extended warranty, modern delivery and payment methods, the possibility of purchasing in instalments)
  • Which ecommerce platforms are used by the main competitors (custom, Shopify, CMS Open Source WordPress-Woocommerce, OpenCart, Prestashop, Magento). There are certain platforms that can help or hinder the SEO optimization process.
  • Primary sources of traffic (search engines, paid PPC advertising, social media, email marketing, direct traffic, referral)
  • Identify the keywords with the highest SEO competition and identify new ranking opportunities.
  • Backlink profile (number and authority of backlink sources, anchors used, age of backlinks, frequency of backlinks)
  • Creating a content marketing strategy and identifying fresh content marketing possibilities (Video marketing, native advertising, visual content)
  • Search engine behaviour for the type of business you want to promote through SEO. Depending on the niche, the search engine treats sites differently and how they display results.
  • The branding that benefits from the competition and whether this can have an impact on the SEO campaign.

The goal of an online store can be, for example, to increase organic traffic by 35-40% or to outperform a competitor of your niche in terms of organic results and search visibility. For an SEO campaign, it is necessary to establish an SEO objective and analyse the online store’s performance for the niche in which it carries out its activity and monitor the competition.

Technical SEO Audit

An SEO audit helps us discover what needs to be improved in the SEO optimization campaign. After its completion, we will have an overview together with a series of shortcomings and problems that affect your site’s performance.

To be aware of any issues that may arise throughout SEO optimization, an audit must be done at the start and then as needed (once every 1-2 months). Our team will handle this procedure to identify gaps and develop a strategy based on the audit data.

On-Page SEO Optimization

In this process, we will put into practice solving the technical problems and shortcomings found in the audit to have an SEO campaign with results. If the technical part of the site is not well developed, any effort to get SEO results can be in vain. We will solve technical and usability problems such as:

  • Problems of canonicalisation.
  • Duplicate content identification.
  • Check meta title and description.
  • Existence of sitemaps and robots for search engines to better understand the content of the site
  • Accessibility, balanced hierarchical structure.
  • Implement microformats.
  • Website loading speed.
  • Responsive design optimised for mobile.
  • Page check rel = next, prev.
  • Internal link structure and URL architecture.
  • + Other optimisations related to User Experience.

Off-Page SEO and Link Building

In off-page SEO optimisation, all implementations are outside the site to obtain as many quality backlinks relevant to your niche. In 2019, the focus was directed to the quality and relevance of the content. Backlinks are now less significant than in the past because purchasing links have become more transparent, and Google no longer prioritises link counts as much as it used to. In any case, off-page SEO optimisation is necessary for any successful SEO campaign.

What does off-page SEO optimisation involve?

The number of links and their quality are viewed by search engines as feedback, suggesting that the site where anchors links is more authoritative. Backlinks can be significant in differentiating organic results, especially when assessing their quality and quantity. Backlinks can show how credible a site is, and they’re also helpful for both the user and Google.

By employing synonymous or partial-matched anchors, we may suggest to the search engines to appear in the organic rankings for relevant keywords. In addition to these things, the off-page strategy will also include relevant posts on various forums, enrollment in business catalogues or directories and improving your presence on social networks.

Local SEO optimization

Local Seo Optimization involves improving the visibility in search engines for relevant searches that include geographical indicators such as SEO optimization London or SEO agency London. If you own a local business such as a hotel, pension, cafe, etc., you will need relevant traffic from the area you operate, which requires local SEO optimization.

SEO On-Page is an essential element for local optimization. Here we will make sure that both the content of the page and the meta title and description contain the location of the business. Other elements that will be optimised include implementing, Google My Business, and improving social media.

SEO Monitoring and Reporting

This stage covers the frequent monitoring of the keywords’ rankings and organic traffic generated by them. After that, our SEO specialists will research the market in detail and discover new keyword opportunities based on current and future market demands and patterns.

We will use professional SEO tools to monitor the entire SEO campaign and to verify its effectiveness. Moreover, we will offer weekly reports on the progress of the SEO campaign and define the main problems that might arise at this stage.

Frequently asked questions about seo services

What is SEO?

SEO (Search Engine Optimization) is a method of online promotion that optimizes a website for search engines by increasing organic traffic and natural visibility of the website. This is achieved by ranking the website as high as possible in Google for specific keywords relevant to your industry or niche.

We provide SEO services by focusing on our client’s business, understanding what they are looking for, and achieving a coherent promotion and communication strategy composed of the following elements:

– Internal optimization (SEO On-Page): content, meta tags, image optimization, keyword strategy, etc.

– Technical optimization: loading speed, 404 or server errors, markup scheme, SSL certificate, etc.

– External optimization (SEO Off-Page): the profile of external links, the strategy of attracting links (link-building), the activity on social networks, the diversity of anchors used, etc.

– User Experience Indicators

What are some SEO advantages?

The SEO optimisation process is an essential promotion channel for online businesses and has several significant advantages:

-It Boosts Your Credibility

-It Supports Content Marketing

-It Maximises PPC Campaigns

-It Gives You A Competitive Advantage

-It Can Help You Reach More People

-It Helps You Rank Better In Local Searches

-It Improves Website Usability

-You Get Quantifiable Results

-It Improves User Engagement Rates

The SEO marketing strategy is a continuous altering of Google’s hundreds of on-page and off-page ranking variables. If you optimise your website accordingly, you’ll see results in a relatively short period of time.

How long does it take for the results of an SEO strategy to appear?

An SEO optimization strategy executed “like a book” can take a long time, as it must be constant, and there are many aspects that you must take into account to be successful.

Usually, for a new website, the results of an SEO strategy appear in about 6-8 months, but for an existing website, the SEO results can occur in 2 months, taking into account the website’s value and the brand. Also, experience speaks for itself as in any profession.

A specialist or a professional SEO agency can offer you SEO services that will save you hours of study, research and beginner mistakes. What is important to remember is that SEO is an ongoing process if you want to perform in the medium and long term.

What does an SEO audit include?

A complete SEO audit is a comprehensive analysis of the website to identify any issues that may affect the website and its search positions. The aspects analysed in the audit are those related to internal, external, technical and usability optimizations.

– Internal optimizations (Audit OnPage): keyword research and strategy, internal link strategy, analysis of menu and website architecture and recommendations at the level of categories and URLs, analysis and creation of manual meta tags for categories and subcategories, analysis of the content on the website and whether there is duplicate content.

– Technical optimizations (Technical Audit): checking website links, upload speed, websitemap and robots.txt files, crawling and page indexing issues, access errors (404, server), security and other technical limitations related to SEO optimization.

– External optimizations (Audit OffPage): analysis of the profile of external links, the mix of external links and their distribution on the website, variety and distribution of anchors, scores obtained in various metrics of authority and SEO relevance and comparison with major competitors, analysis of social metrics and unlinked mentions, analysis of Google My Business account / accounts for local SEO.

– Usability optimizations and User Experience: accessibility and fast navigation of the website, reliable elements for users, Core Web Vitals, design elements, good practices for the typologies of pages in the webwebsite; providing relevant and credible content.

Does the blog help me get better SEO results?

Blogging is an ideal source of organic traffic, and it is recommended to regularly publish content related to the niche or industry in which the website operates. Since every post that appears on the blog is a new page that search engines see, this is an extra chance for a webwebsite to be found online, thus being an essential point in SEO strategy.

As the position and authority rely heavily on existing content, sustained efforts are needed, and the publication of the content must take place regularly. It should be useful to your potential customers and add value to the community and industry you belong to. Quality content is a safe recipe for creating links naturally and sharing them on social media because your target audience will be interested in what you have to say.

Thus, any relevant content helps form the website’s theme and strengthens the branding obtained through SEO. In short, blogging helps, and it is imperative to deal with this as much as we can.

What our customers are saying?

We are very proud of the services we offer to our clients. Read below what they said about us.
We were able to grow in search engine rankings quickly, thanks to their involvement and constant optimization. The OptimSEO team is always close to us, offering us support whenever we need it. Thanks for your involvement!

Andrada Moise

Bucharest, Romania

I didn't expect my brand to grow so fast locally. I am in constant contact with the OptimSEO team, they give me valuable advice, and we make the final decisions together. Customers continue to come and are satisfied with all the information that reaches them through our communication channels.

Dragos Ivan

Bucharest, Romania

Collaboration with OptimSEO can be summarized in a few words: innovation, flexibility, ``obsession`` with results and impeccable customer service. OptimSEO is a very professional team, and it is a full-service online marketing agency in the true sense of the word.

Carmen Grigore

Bucharest, Romania

I chose the web design agency OptimSEO for the transparency they showed from the first meeting. The presentation site of my company was well done and at a fair price, and later, searched engine optimization services (SEO) have brought a continuous flow of clients. I recommend Optim SEO, probably the best web design company in Bucharest.

Petre Mazilu

Bucharest, Romania

I appreciate the collaboration I have with the OptimSEO agency. They are attentive to the specific needs of your business and come up with concrete solutions that help you get the desired results. I recommend them with confidence!

Andreea Cozma

Bucharest, Romania

100% satisfied with the collaboration with OptimSEO.
I collaborated with them in website creation, online marketing and promotion, Google Ads and social media campaigns.
If we were to describe in 3 words the experience: promptness, seriousness and professionalism. We recommend it with confidence!

Razvan Apostol

Bucharest, Romania

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